Our Story

We honor the simple yet meaningful daily moments that deserve to be recognized and remembered. We aren’t in the business of gifting – we’re in the business of connecting people.

From congratulating them on a new job to offering comfort in times of need, to sending a spontaneous message of love, we're here to help you recognize every moment.

Our heartfelt handwritten Token Moments and fill-a-frame Photo Moments go beyond traditional holidays to elevate the day-to-day, serving as sincere gestures that acknowledge all of life’s moments and keep us connected.

Core Values

Connection

We strive to foster meaningful connections, recognizing the profound impact that social relationships have on mental and physical health. We believe it’s the small, everyday gestures that build stronger bonds and keep us connected to each other.

Authenticity

Sincerity is the cornerstone of meaningful relationships. At the core of our brand is a focus on authenticity, ensuring that every interaction is an expression of genuine emotion.

Presence

In today’s fast-paced world, it is more important than ever to actively participate in the lives of our loved ones, even when we can’t be there in person. Whether in times of joy, comfort, or celebration, we are committed to helping you share in the big moments, the little moments, and everything in between.

Impact

We aim to create a positive impact not just on individual lives, but also in our broader communities. By partnering with Project Healthy Minds, we can make a lasting impact on mental health awareness and accessibility, fostering a more connected and emotionally enriched society.

About the Founder

Jennifer Koman built her company from a profound belief in the power of heartfelt human connection. As a devoted mother of three, Jennifer understands the significance of honoring all of life's daily moments, whether with expressions of love, empathy, or simple reminders of care.

Her inspiration stemmed from a deep appreciation for the impact of handwritten cards and cherished photographs. Jennifer recognized the potency of words and images in strengthening connections and preserving memories and decided to make sending them more accessible through Truly Gifted.

Jennifer's professional background is distinguished by her extensive experience in retail, where she held key roles in buying, merchandising, and sales at both Neiman Marcus and Saks Fifth Avenue. Additionally, she has led successful fundraising campaigns that generated multi-million dollar contributions for various organizations in her adopted hometown of St. Louis.

Jennifer is passionate about fostering support and connection year-round and expanding resources for mental health. To that end, Jennifer is a member of the Project Healthy Minds Trailblazer Collective, a group of innovative philanthropic leaders committed to expanding access to services and ushering in a new era of mental health care.

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At Truly Gifted, our mission goes beyond the transactional; it’s about enriching lives and creating a lasting impact.

We recognize the profound impact strong social connections have on mental and physical health. As part of our dedication to fostering connection, we are a proud partner of Project Healthy Minds and are committed to donating a portion of all sales to their programming. Our partnership allows us to extend the reach of our mission and support our customers and those who benefit from the programs created by Project Healthy Minds.

About Project Healthy Minds

Project Healthy Minds is a next-gen mental health tech non-profit dedicated to expanding access to mental health services by democratizing access to mental health services across the country.

Project Healthy Minds is building the world’s first free digital mental health marketplace, destigmatizing mental health by partnering with culture-makers, and improving access and affordability by advocating for innovative workplace investments in employee mental health. The non-profit is focused on closing the treatment gap in America by attacking these primary barriers to care: stigma, discoverability, and affordability. Project Healthy Minds’ programmatic initiatives serve more than 200,000 people annually.

Source: Project Healthy Minds